By creating our first Maison Monarque collection, we had the desire to design clothes that say “I know where I come from”.
Our desire to respect the origins, required to be consistent by asking ourselves about our supply and production channels.
We had to deal with two paths: what we do not want and what we want.
We do not want a consumerist fashion. No fast fashion. No scheduled obsolescence. We do not want a fashion that enslaves, exploits, mistreats. We do not want a fashion that marginalizes, stigmatizes, excludes. We do not want a fashion that exploits people and destroys our planet.
We want a conscious, responsible, transparent fashion. Which is conscious of its resources.
A fashion synonymous with solidarity, development, inclusion. A joyful and lasting fashion. A rare and unique fashion. A fashion with a human face and an ethical creativity.
Beyond the “We love fashion” that motivated the creation of Maison Monarque, we want our brand to participate in a world in motion that reinvents, every day, new models more sustainable. More specifically, we want our project to participate in the ongoing “fashion revolution”. We aim for a fashion that generates fulfillment for everyone.