Nous ne voulons pas d’une mode consumériste. Pas de fast fashion. Pas d’obsolescence programmée. Nous ne voulons pas d’une mode qui asservisse, exploite, maltraite.
Pas de surenchère sans limite. Nous ne voulons pas d’une mode qui marginalise, stigmatise, exclut. Nous ne voulons pas d’une mode qui exploite des gens et détruit notre planète. Nous voulons une mode consciente, responsable, transparente soucieuse de ses ressources, humaines et naturelles. Nous voulons une mode qui respecte les personnes, les savoir-faire, les équilibres.
Une mode synonyme de solidarité, de développement, d’inclusion. Une mode joyeuse et durable. Une mode rare et unique. Une mode à visage humain et une créativité éthique.
Recycled, upcycled or labeled materials
Sourcing materials in ready-to-wear is a real challenge: quality of materials, traceability, labels….Materials that correspond to our values, that is to say, made to last but which impact our planet as little as possible.
This is how we made the choice to turn to material upcycling. Today many of the major French fashion houses keep ends of rolls, the small quantity of which does not allow them to produce their new collections.
And yet what treasures: Cashmere, silk, woolen cloth…materials of incredible quality. We therefore buy these dormant stocks to give them a second life and thus create our collections. Materials that are not upcycled are recycled and/or labeled. For example, we attach great importance to the GOTS label, which is today the most demanding standard in terms of ecology.
Our fabrics from elsewhere are fabrics chosen for their ethics and for their quality. No wax comes from Africa because it is mainly the Chinese who manufacture wax today, which is why the wax we choose comes from the Netherlands. Our Japanese fabric comes from a traditional and family workshop located near Tokyo, it is made of cotton.
Before choosing a workshop, we will systematically visit it, which is why the proximity of European countries seemed easier to us at this level. Human relations and knowing the working conditions in our partner workshops are an essential criterion for us. On the other hand, we choose the workshops according to their specialties.
In Portugal, we work with an Atelier specializing in blazers, and another for shirts. It is also in this same country that we work with a talented model maker with nimble fingers. In Roubaix, we work with L'Atelier Agile, a workshop created by the Fashion Green Hub association. This workshop specializes in reducing the carbon impact of the sector. In Troyes we have our sweaters made in a family workshop which has mastered the art of knitting and wool for several generations In Paris Julie works on choice pieces by mastering velvet, cotton, embroidery A Cholet à la Séguinière, we work with a workshop for our Design prints and our flocking. As for our shoes, our choice fell on Tuscany with Paolo whose know-how impressed us, alone in his Workshop he would almost kiss his shoes as he puts his heart into them.